built different

BUP is built by people who value precision, performance, and progress. Our tyres are tested, retreadable, and developed to deliver low cost per kilometre across multiple driving contexts.

From long hauls to short urban stops, every BUP tyre is precision-engineered to deliver consistent traction, reliable handling, and longer mileage - without compromising grip, fuel efficiency, or performance.

People notice what works. And when a tyre performs like it should, word gets around. That’s the BUP standard - built different, and talked about for the right reasons.